American motorcycle manufacturer Harley-Davidson announced plans to launch LiveWire as an independent brand of fully electric motorcycles. Harley-Davidson LiveWire originally started in 2019 as the manufacturer’s first electric motorcycle and first demonstrated the concept in 2014.
But the nameplate will now produce new electric products, which will become part of the Harley-Davidson Group. The company also announced that the first LiveWire brand motorcycle will be launched on July 8 and will make its debut at the International Motorcycle Show on July 8, 2021. It said: “One of the six pillars of the company’s strategy.
Hardwire is leading electric vehicles and by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the electric vehicle market. Our mission is to be the most desirable electric vehicle. ” Vehicle in the world Among car brands, LiveWire will open the future of motorcycles in the pursuit of urban exploration and future development. LiveWire also plans to innovate and develop technologies suitable for Harley-Davidson electric motorcycles in the future.
LiveWire will leverage Harley’s global engineering, manufacturing, footprint, supply chain infrastructure, and logistics capabilities expertise. The brand will invest in the development of electric vehicles: Harley-Davidson and LiveWire will collaborate to share their technological advancements, said Harley- Davidson, LiveWire first focuses on the urban market; brand headquarters will actually be built in an initial silicon chip hub.
LiveWire Labs and Harley, Wisconsin, USA are headquartered in Milwaukee, Wisconsin, USA, in the California Valley, the company also detailed Explain that LiveWire will work with existing Harley-Davidson dealers to establish LiveWire as an independent brand. The retail model will see a mix of digital and physical formats, allowing customers to discover brands based on their preferences. Harley further revealed that the first LiveWire showroom will be established in California, with dedicated showrooms arriving at designated locations in other parts of California.
The USA. Harley-Davidson has not announced plans to introduce LiveWire in other markets. However, we hope that this model can enter other mature markets in the coming years. What remains to be seen is how and when the brand will enter the Indian market in the coming years, especially in the case of Harley’s partnership with Hero MotoCorp.